TY  - BOOK
AU  - Evans,Vaughan
TI  - Key Strategy Tools: The 88 tools for every manager to build a winning strategy 
SN  - 9781292328331
AV  - HD30.28 .E834 2020
U1  - 658.4012 
PY  - 2020///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Strategic planning
KW  - Business planning
N1  - Includes bibliographical references (pages 367-375) and index
N2  - Packed full of professional-level information in the practical framework synonymous with the key series, this book will help you cherry-pick those strategic tools most relevant to your business.

Covering 88 models and techniques, this user-friendly manual takes you through each step of a simple strategy development process, the strategy pyramid. whether analysing your market, building competitive advantages or addressing risk and oppurtunity, you'll find leading edge tools you need at every stages of the process - and how to apply them
ER  -