Gladwell, Malcolm,  1963- <br/><br/>
Revenge of the Tipping Point :  OVERSTORIES, SUPERSPREADERS, AND THE RISE OF SOCIAL ENGINEERING / 
Malcolm Gladwell 
 - First Edition: October 2024 
 - xiii, 349 pages :  charts ;  17 cm 
<br/><br/> Includes index 
<br/><br/> In Revenge of the Tipping Point (2024), Malcolm Gladwell revisits his 2000 bestseller to examine the dark side of viral phenomena, focusing on how social engineering, "overstories," and "superspreaders" manipulate behavior. The book explores how small, targeted interventions can trigger massive, often detrimental, shifts in social trends, using examples like the opioid crisis, COVID-19, and elite university admissions. 
<br/><br/><label>ISBN: </label>9780316602341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology<br/>Social engineering<br/>Contagion (Social psychology)
<br/><br/><label>Dewey Class. No.: </label>302  / GLA