01363aam a2200301 i 4500 1005115 MBIP 20260210110345.0 260210t20242024nyuda e 001 0 eng d 9780316602341 paperback MBIP eng MBIP NMA rda 23 302 GLA Gladwell, Malcolm, 1963- author. Revenge of the Tipping Point : OVERSTORIES, SUPERSPREADERS, AND THE RISE OF SOCIAL ENGINEERING / Malcolm Gladwell First Edition: October 2024 New York : Little, Brown and Company, 2024 ©2024 xiii, 349 pages : charts ; 17 cm rdacontent text rdamedia unmediated rdacarrier volume Includes index In Revenge of the Tipping Point (2024), Malcolm Gladwell revisits his 2000 bestseller to examine the dark side of viral phenomena, focusing on how social engineering, "overstories," and "superspreaders" manipulate behavior. The book explores how small, targeted interventions can trigger massive, often detrimental, shifts in social trends, using examples like the opioid crisis, COVID-19, and elite university admissions. Social psychology Social engineering Contagion (Social psychology) ddc BK 0 0 0 ddc 0 0 NON-FIC (BK) MEDINI MEDINI GEN 2026-02-10 IMS BOOKS TRADING SDN BHD 59.95 0 302 GLA 2024 c.1 00001582 2026-02-10 1 59.95 BK 1302 1302