Revenge of the Tipping Point
OVERSTORIES, SUPERSPREADERS, AND THE RISE OF SOCIAL ENGINEERING
Gladwell, Malcolm
1963-
creator
author.
text
nyu
2024
2024
First Edition: October 2024
monographic
eng
xiii, 349 pages : charts ; 17 cm
In Revenge of the Tipping Point (2024), Malcolm Gladwell revisits his 2000 bestseller to examine the dark side of viral phenomena, focusing on how social engineering, "overstories," and "superspreaders" manipulate behavior. The book explores how small, targeted interventions can trigger massive, often detrimental, shifts in social trends, using examples like the opioid crisis, COVID-19, and elite university admissions.
adult
Malcolm Gladwell
Includes index
Social psychology
Social engineering
Contagion (Social psychology)
302 GLA
9780316602341
MBIP
260210
20260210110345.0
1005115
eng