TY  - BOOK
AU  - Gladwell,Malcolm
TI  - Revenge of the Tipping Point: OVERSTORIES, SUPERSPREADERS, AND THE RISE OF SOCIAL ENGINEERING 
SN  - 9780316602341
U1  - 302 23
PY  - 2024///
CY  - New York
PB  - Little, Brown and Company
KW  - Social psychology
KW  - Social engineering
KW  - Contagion (Social psychology)
N1  - Includes index
N2  - In Revenge of the Tipping Point (2024), Malcolm Gladwell revisits his 2000 bestseller to examine the dark side of viral phenomena, focusing on how social engineering, "overstories," and "superspreaders" manipulate behavior. The book explores how small, targeted interventions can trigger massive, often detrimental, shifts in social trends, using examples like the opioid crisis, COVID-19, and elite university admissions
ER  -