01533aam a2200313 i 45000010008000000030005000080050017000130080041000300200029000710400030001000820017001301000039001472450120001862500032003062640049003382640011003873000039003983360021004373370025004583380023004835000019005065200427005256500022009526500023009746500034009979420015010319520158010469990015012041005115MBIP20260210110345.0260210t20242024nyuda  e      001 0 eng d  a9780316602341qpaperback  aMBIPbengcMBIPdNMAerda04223a302bGLA1 aGladwell, Malcolm,d1963-eauthor.10aRevenge of the Tipping Point :bOVERSTORIES, SUPERSPREADERS, AND THE RISE OF SOCIAL ENGINEERING /cMalcolm Gladwell  aFirst Edition: October 2024 1aNew York :bLittle, Brown and Company,c2024 4c©2024  axiii, 349 pages :bcharts ;c17 cm  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aIncludes index  aIn Revenge of the Tipping Point (2024), Malcolm Gladwell revisits his 2000 bestseller to examine the dark side of viral phenomena, focusing on how social engineering, "overstories," and "superspreaders" manipulate behavior. The book explores how small, targeted interventions can trigger massive, often detrimental, shifts in social trends, using examples like the opioid crisis, COVID-19, and elite university admissions.10aSocial psychology20aSocial engineering20aContagion (Social psychology)  2ddccBKn0  00102ddc40708NON-FIC (BK)aMEDINIbMEDINIcGENd2026-02-10eIMS BOOKS TRADING SDN BHDg59.95l0o302 GLA 2024 c.1p00001582r2026-02-10t1v59.95yBK  c1302d1302