02373cam a2200277 i 450000100090000000300050000900500170001400800390003102000310007004000300010108200210013124500990015225000210025126400570027230000460032933600210037533700250039633800230042150508830044452004960132770000380182370000280186194200150188995201760190499900150208022840402MBIP20260223085516.0260223s2024    maua     b    001 0 eng  a9781284254303q(paperback)  aMBIPbengcMBIPdNMAerda  223a796.069bPRI00aPrinciples and Practice of SPORT MANAGEMENT /cedited by Lisa Pike Masteralexis, Mary A. Hums.  aSeventh edition. 1aBurlington, MA :bJones & Bartlett Learning,c[2024]  axxiv, 528 pages :billustrations ;c28 cm  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  a Part I: foundations of sport management -- History of sport management -- Management principles applied to sport management -- Marketing principles applied to sport management -- Finance and economic principles applied to sport management -- Legal principles applied to sport management -- Ethics applied to sport management -- Part II: amateur sport industry -- High school and youth sport -- Collegiate sport -- International sport -- Part III: professional sport industry -- Professional sport -- Sports agency -- Part IV: sport industry support segments -- eSports -- Facility management -- Event management -- Sport sales -- Sport sponsorship -- Sport analytics -- Sport communications -- The sporting goods and licensed products industries -- Part V: lifestyle sports -- Recreation and golf club management -- Part VI: career preparation -- Strategies for career success.  a "Principles and Practice of Sport Management provides students with the foundation they need to prepare for a variety of sport management careers. Intended for use in introductory sport management courses at the undergraduate level, the focus of this text is to provide an overview of the sport industry and cover basic fundamental knowledge and skill sets of the sport manager, as well as to provide information on sport industry segments for potential employment and career opportunities"1 aMasteralexis, Lisa Pike,eeditor.1 aHums, Mary A.,eeditor.  2ddccBKn0  00102ddc40708NON-FIC (BK)aMEDINIbMEDINIcGENd2026-02-23eIMS BOOKS TRADING SDN BHDg729.75l0o796.069 PRI 2024 c.1p00001586r2026-02-23t1v792.75w2026-02-23yBK  c1311d1311