TY  - BOOK
AU  - Supovitz,Frank
TI  - THE SPORT EVENT: : MANAGEMENT AND MARKETING PLAYBOOK 
SN  - 9781118244111 
U1  - 796.0688 23
PY  - 2014///]
CY  - Hoboken, N.J.
PB  - J. Wiley & Sons
KW  - Sports
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Economic aspects
KW  - Sports administration
N1  - Includes index
ER  -