Mehta, Nick,  1977- <br/><br/>
CUSTOMER COMMUNITIES :  ENGAGE AND RETAIN CUSTOMERS TO BUILD THE FUTURE OF YOUR BUSINESS / 
Nick Mehta, Robin Van Lieshout. 
 - 225 pages   illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."-- 
<br/><br/><label>ISBN: </label>9781394172115 
<br/><br/><label>LCCN: </label>2023028799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Corporations--Growth.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .M4343 2024 
<br/><br/><label>Dewey Class. No.: </label>658.8  / NIC