TY  - BOOK
AU  - Mehta,Nick
AU  - Lieshout,Robin van
TI  - CUSTOMER COMMUNITIES: ENGAGE AND RETAIN CUSTOMERS TO BUILD THE FUTURE OF YOUR BUSINESS 
SN  - 9781394172115
AV  - HF5415.5 .M4343 2024
U1  - 658.8 
PY  - 2024///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Corporations
KW  - Growth
N1  - Includes bibliographical references and index
N2  - "Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."--
ER  -