THIS IS SERVICE DESIGN THINGKING :  Basics, Tools, Cases / 
[concept and editing], Marc Stickdorn, Jakob Schneider. 
 - 373 pages. :  illustrations. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> How to design and market services to create outstanding <br/>       customer experiences Service design thinking is the <br/>       designing and marketing of services that improve the <br/>       customer experience, and the interactions between the <br/>       service providers and the customers. If you have two <br/>       coffee shops right next to each other, and each sell the <br/>       exact same coffee at the exact same price, service design <br/>       is what makes you walk into one and not the other. Maybe <br/>       one plays music and the other doesn't. Maybe one takes <br/>       credit cards and the other is cash only. Maybe you like <br/>       the layout of one over the other, or one has more <br/>       comfortable seating. Maybe the staff at one is friendlier,<br/>       or draws fun shapes on the top of their lattes.  Business 
<br/><br/><label>ISBN: </label>9781118156308  RM164.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Creative ability in business.<br/>Lateral thinking.<br/>Creative thinking.
<br/><br/><label>Dewey Class. No.: </label>658.812  / MAR