Basics, Tools, Cases Stickdorn, Marc. Schneider, Jakob. text nju 2011 monographic eng

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373 pages. : illustrations. ; 24 cm. How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. Business adult [concept and editing], Marc Stickdorn, Jakob Schneider. Includes bibliographical references and index. Customer services Creative ability in business Lateral thinking Creative thinking 658.812 MAR 9781118156308 MBIP 241226 20250528103911.0 982 eng