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008 260210t20242024nyuda e 001 0 eng d
020 _a9780316602341
_qpaperback
040 _aMBIP
_beng
_cMBIP
_dNMA
_erda
082 0 4 _223
_a302
_bGLA
100 1 _aGladwell, Malcolm,
_d1963-
_eauthor.
245 1 0 _aRevenge of the Tipping Point :
_bOVERSTORIES, SUPERSPREADERS, AND THE RISE OF SOCIAL ENGINEERING /
_cMalcolm Gladwell
250 _aFirst Edition: October 2024
264 1 _aNew York :
_bLittle, Brown and Company,
_c2024
264 4 _c©2024
300 _axiii, 349 pages :
_bcharts ;
_c17 cm
336 _2rdacontent
_atext
337 _2rdamedia
_aunmediated
338 _2rdacarrier
_avolume
500 _aIncludes index
520 _aIn Revenge of the Tipping Point (2024), Malcolm Gladwell revisits his 2000 bestseller to examine the dark side of viral phenomena, focusing on how social engineering, "overstories," and "superspreaders" manipulate behavior. The book explores how small, targeted interventions can trigger massive, often detrimental, shifts in social trends, using examples like the opioid crisis, COVID-19, and elite university admissions.
650 1 0 _aSocial psychology
650 2 0 _aSocial engineering
650 2 0 _aContagion (Social psychology)
942 _2ddc
_cBK
_n0
999 _c1302
_d1302