000 01693cam a22003618i 4500
001 803
003 MBIP
005 20241015091812.0
008 241008s2024 nju b 001 0 eng c
010 _a 2023028799
020 _a9781394172115
_qpaperback
020 _z9781394172139
_q(adobe pdf)
020 _z9781394172122
_q(epub)
040 _aWaSeSS/DLC
_beng
_cMBIP
_dNF
_erda
042 _apcc
050 0 0 _aHF5415.5
_b.M4343 2024
082 0 0 _a658.8
_bNIC
100 1 _aMehta, Nick,
_d1977-
_eauthor.
245 1 0 _aCUSTOMER COMMUNITIES :
_bENGAGE AND RETAIN CUSTOMERS TO BUILD THE FUTURE OF YOUR BUSINESS /
_cNick Mehta, Robin Van Lieshout.
263 _a2310
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2024]
300 _a225 pages
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."--
_cProvided by publisher.
650 0 _aCustomer relations.
650 0 _aCorporations
_xGrowth.
700 1 _aLieshout, Robin van,
_eauthor.
776 0 8 _iOnline version:
_aMehta, Nick, 1977-
_tCustomer communities
_dHoboken, New Jersey : Wiley, [2024]
_z9781394172139
_w(DLC) 2023028800
942 _2ddc
_cBK
_n0
999 _c803
_d803