000			01694nam a2200277 a 4500
001			982
003			MBIP
005			20250528103911.0
008			241226s2011 njua e 001 0 eng d
020			_a9781118156308 _cRM164.32 _qpaperback
040			_aMBIP _beng _cMBIP _dNF _dIZF _erda
082	0	4	_223 _a658.812 _bMAR
245	0	0	_aTHIS IS SERVICE DESIGN THINGKING : _bBasics, Tools, Cases / _c[concept and editing], Marc Stickdorn, Jakob Schneider.
264			_aHoboken, N.J. : _bWiley, _c2011.
300			_a373 pages. : _billustrations. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_aHow to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes.
520			_aBusiness
650		0	_aCustomer services.
650		0	_aCreative ability in business.
650		0	_aLateral thinking.
650		0	_aCreative thinking.
700	1		_aStickdorn, Marc.
700	1		_aSchneider, Jakob.
942			_2ddc _cBK _n0
999			_c982 _d982