MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02084pam a22002898i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1011904 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MBIP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260520151358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260520s2025 my g a000 0 may |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786294865105 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MBIP |
| Language of cataloging |
eng |
| Transcribing agency |
MBIP |
| Modifying agency |
NMA |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.421 |
| Item number |
LAN |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
LANDSKAP BAHARU KEUSAHAWANAN : |
| Remainder of title |
CABARAN DAN DAYA SAING / |
| Statement of responsibility, etc. |
Disunting oleh NURUL ATASHA JAMALUDIN, NOR LIZA ABDULLAH, MOHD RADZUAN RAHID |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bangi, Selangor : |
| Name of producer, publisher, distributor, manufacturer |
Penerbit Universiti Kebangsaan Malaysia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Landskap Baharu Keusahawanan: Cabaran dan Daya Saing mengupas perubahan signifikan dalam ekosistem keusahawanan yang menuntut daya tindak baharu daripada usahawan. Buku ini menyorot pelbagai cabaran kontemporari seperti tekanan pasaran, kemajuan teknologi, kekangan sumber dan tuntutan kelestarian. Dengan pendekatan yang merangkumi keusahawanan strategik, digital, sosial, lestari, intra dan beretika, buku ini menawarkan panduan untuk meningkatkan daya saing terutama dalam kalangan Perusahaan Mikro, Kecil dan Sederhana (PMKS). Disokong oleh dapatan kajian dan kajian kes tempatan, ia turut meneliti peranan pemasaran, transformasi digital dan intervensi kerajaan dalam memperkukuh daya saing PMKS. Buku ini juga menyerlahkan keperluan inovasi berterusan dan pembinaan keupayaan dalaman sebagai teras kelangsungan perniagaan. Ditulis dalam bahasa yang mudah difahami, buku ini sesuai untuk usahawan, pelajar, penyelidik serta penggubal dasar yang ingin memahami bagaimana perniagaan boleh bertindak balas secara proaktif terhadap cabaran kontemporari dan membina ekosistem keusahawanan yang lebih inklusif, seimbang dan lestari. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Government publications |
| Geographic subdivision |
Malaysia |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nurul Atasha Jamaludin, |
| Relator term |
editor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nor Liza Abdullah, |
| Relator term |
editor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohd. Radzuan Rahid, |
| Relator term |
editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
