Revenge of the Tipping Point : OVERSTORIES, SUPERSPREADERS, AND THE RISE OF SOCIAL ENGINEERING / Malcolm Gladwell
Material type:
TextPublisher: New York : Little, Brown and Company, 2024Copyright date: ©2024Edition: First Edition: October 2024Description: xiii, 349 pages : charts ; 17 cmContent type: - text
- unmediated
- volume
- 9780316602341
- 23 302 GLA
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Perpustakaan MBIP Medini General Stacks | Non-Fiction book | 302 GLA 2024 c.1 (Browse shelf(Opens below)) | 1 | Available | 00001582 |
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Includes index
In Revenge of the Tipping Point (2024), Malcolm Gladwell revisits his 2000 bestseller to examine the dark side of viral phenomena, focusing on how social engineering, "overstories," and "superspreaders" manipulate behavior. The book explores how small, targeted interventions can trigger massive, often detrimental, shifts in social trends, using examples like the opioid crisis, COVID-19, and elite university admissions.
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