CUSTOMER COMMUNITIES : ENGAGE AND RETAIN CUSTOMERS TO BUILD THE FUTURE OF YOUR BUSINESS / Nick Mehta, Robin Van Lieshout.

By:

Mehta, Nick, 1977- [author.]

Contributor(s):

Lieshout, Robin van [author.]

Material type: Text

TextPublisher: Hoboken, New Jersey : Wiley, [2024]Description: 225 pages illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781394172115

Subject(s):

Additional physical formats: Online version:: Customer communitiesDDC classification:

658.8 NIC

LOC classification:

HF5415.5 .M4343 2024

Summary: "Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Perpustakaan MBIP Medini Processing Center	Non-Fiction book	658.8 NIC 2024 c.1 (Browse shelf(Opens below))	Available

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Includes bibliographical references and index.

"Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."-- Provided by publisher.

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