THIS IS SERVICE DESIGN THINGKING : Basics, Tools, Cases /
THIS IS SERVICE DESIGN THINGKING : Basics, Tools, Cases /
[concept and editing], Marc Stickdorn, Jakob Schneider.
- 373 pages. : illustrations. ; 24 cm.
Includes bibliographical references and index.
How to design and market services to create outstanding
customer experiences Service design thinking is the
designing and marketing of services that improve the
customer experience, and the interactions between the
service providers and the customers. If you have two
coffee shops right next to each other, and each sell the
exact same coffee at the exact same price, service design
is what makes you walk into one and not the other. Maybe
one plays music and the other doesn't. Maybe one takes
credit cards and the other is cash only. Maybe you like
the layout of one over the other, or one has more
comfortable seating. Maybe the staff at one is friendlier,
or draws fun shapes on the top of their lattes. Business
9781118156308 RM164.32
Customer services.
Creative ability in business.
Lateral thinking.
Creative thinking.
658.812 / MAR
Includes bibliographical references and index.
How to design and market services to create outstanding
customer experiences Service design thinking is the
designing and marketing of services that improve the
customer experience, and the interactions between the
service providers and the customers. If you have two
coffee shops right next to each other, and each sell the
exact same coffee at the exact same price, service design
is what makes you walk into one and not the other. Maybe
one plays music and the other doesn't. Maybe one takes
credit cards and the other is cash only. Maybe you like
the layout of one over the other, or one has more
comfortable seating. Maybe the staff at one is friendlier,
or draws fun shapes on the top of their lattes. Business
9781118156308 RM164.32
Customer services.
Creative ability in business.
Lateral thinking.
Creative thinking.
658.812 / MAR