MARC details
| 000 -LEADER |
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| fixed length control field |
01694nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
982 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MBIP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250528103911.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241226s2011 njua e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118156308 |
| Terms of availability |
RM164.32 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MBIP |
| Language of cataloging |
eng |
| Transcribing agency |
MBIP |
| Modifying agency |
NF |
| -- |
IZF |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
658.812 |
| Item number |
MAR |
| 245 00 - TITLE STATEMENT |
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| Title |
THIS IS SERVICE DESIGN THINGKING : |
| Remainder of title |
Basics, Tools, Cases / |
| Statement of responsibility, etc. |
[concept and editing], Marc Stickdorn, Jakob Schneider. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
373 pages. : |
| Other physical details |
illustrations. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
How to design and market services to create outstanding <br/> customer experiences Service design thinking is the <br/> designing and marketing of services that improve the <br/> customer experience, and the interactions between the <br/> service providers and the customers. If you have two <br/> coffee shops right next to each other, and each sell the <br/> exact same coffee at the exact same price, service design <br/> is what makes you walk into one and not the other. Maybe <br/> one plays music and the other doesn't. Maybe one takes <br/> credit cards and the other is cash only. Maybe you like <br/> the layout of one over the other, or one has more <br/> comfortable seating. Maybe the staff at one is friendlier,<br/> or draws fun shapes on the top of their lattes. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Customer services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Creative ability in business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Lateral thinking. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creative thinking. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Stickdorn, Marc. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schneider, Jakob. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| Suppress in OPAC |
No |
