THIS IS SERVICE DESIGN THINGKING : Basics, Tools, Cases / [concept and editing], Marc Stickdorn, Jakob Schneider.

Contributor(s):

Material type: Text

TextHoboken, N.J. : Wiley, 2011Description: 373 pages. : illustrations. ; 24 cmISBN:

9781118156308

Subject(s):

DDC classification:

23 658.812 MAR

Summary: How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes.Summary: Business

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Perpustakaan MBIP Medini General Stacks	Non-Fiction book	658.812 MAR 2011 c.1 (Browse shelf(Opens below))	1	Available		00001330

Includes bibliographical references and index.

How to design and market services to create outstanding
customer experiences Service design thinking is the
designing and marketing of services that improve the
customer experience, and the interactions between the
service providers and the customers. If you have two
coffee shops right next to each other, and each sell the
exact same coffee at the exact same price, service design
is what makes you walk into one and not the other. Maybe
one plays music and the other doesn't. Maybe one takes
credit cards and the other is cash only. Maybe you like
the layout of one over the other, or one has more
comfortable seating. Maybe the staff at one is friendlier,
or draws fun shapes on the top of their lattes.

Business

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer